Overview

A high volume decorative cosmetic brand taking the Cosmetic Industry by storm in Amazon US had paced down due to loss of Buy Box, out-of-stock issues and pricing fluctuations. We realized the brand’s potential to generate massive top line figures despite these setbacks, thanks to its strategic external marketing and compelling ad creatives

Challenges

1

Loss of Buy Box

2

Out of stock issues

3

Uncompetitive pricing fluctuations

4

Under-utilized PPC Ad types

SOLUTION

  • Preventive measures:

    • Competitive Pricing: Adjust product pricing to remain competitive and increase the chances of winning the Buy Box.
    • Seasonal Forecasting: Use historical data and seasonal trends to predict demand and plan inventory accordingly.
    • Competitor Analysis: Regularly analyze competitors’ pricing to ensure your prices remain competitive.

    Corrective Ad measures:

    • Hyper-Targeted Remarketing: Retarget engaged users for completing purchases through personalized ads.
    • Dayparting with Precision: Adjust bids during peak shopping hours for better visibility and conversions.
    • Bid Modifiers for Top Locations: Increase bids in high-demand regions for more exposure and sales potential.
    • Campaign Duplication and Segmentation: Replicate successful campaigns and tailor them for specific audience subsets.
    • Amazon Attribution: Measure external marketing impact on Amazon sales for improved strategy.
    • Flash Sales and Limited Offers: Run time-sensitive sales with urgency-driven ads for immediate purchases.

RESULTS

Staggering Sales Surge:

Implementing these comprehensive strategies led to a remarkable $208k sales increase within just 7 days, translating to a phenomenal 54% boost in total organic and paid sales.

Strategic Boost:

Bid modifiers in high-demand regions increased bids by 20-50%, enhancing exposure and sales potential.

Tailored Approach:

Campaign duplication and segmentation ensured tailored messaging for specific audience subsets.

Holistic Impact:

Amazon Attribution measured external marketing’s impact, refining strategies for greater effectiveness.

Urgency-Driven Conversion:

Flash sales and limited offers triggered immediate purchases with urgency-driven ads.

$208K INCREASE IN TOTAL SALES IN 7 DAYS.

Date Total Sales
21 August-Total Sales Before “Simplifying PPC”
$384,000
28 August-Total Sales After “Simplifying PPC”

$592,000

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