Overview
A high volume decorative cosmetic brand taking the Cosmetic Industry by storm in Amazon US had paced down due to loss of Buy Box, out-of-stock issues and pricing fluctuations. We realized the brand’s potential to generate massive top line figures despite these setbacks, thanks to its strategic external marketing and compelling ad creatives
Challenges
1
Loss of Buy Box
2
Out of stock issues
3
Uncompetitive pricing fluctuations
4
Under-utilized PPC Ad types
SOLUTION
Preventive measures:
- Competitive Pricing: Adjust product pricing to remain competitive and increase the chances of winning the Buy Box.
- Seasonal Forecasting: Use historical data and seasonal trends to predict demand and plan inventory accordingly.
- Competitor Analysis: Regularly analyze competitors’ pricing to ensure your prices remain competitive.
Corrective Ad measures:
- Hyper-Targeted Remarketing: Retarget engaged users for completing purchases through personalized ads.
- Dayparting with Precision: Adjust bids during peak shopping hours for better visibility and conversions.
- Bid Modifiers for Top Locations: Increase bids in high-demand regions for more exposure and sales potential.
- Campaign Duplication and Segmentation: Replicate successful campaigns and tailor them for specific audience subsets.
- Amazon Attribution: Measure external marketing impact on Amazon sales for improved strategy.
- Flash Sales and Limited Offers: Run time-sensitive sales with urgency-driven ads for immediate purchases.
RESULTS
Staggering Sales Surge:
Implementing these comprehensive strategies led to a remarkable $208k sales increase within just 7 days, translating to a phenomenal 54% boost in total organic and paid sales.
Strategic Boost:
Bid modifiers in high-demand regions increased bids by 20-50%, enhancing exposure and sales potential.
Tailored Approach:
Campaign duplication and segmentation ensured tailored messaging for specific audience subsets.
Holistic Impact:
Amazon Attribution measured external marketing’s impact, refining strategies for greater effectiveness.
Urgency-Driven Conversion:
Flash sales and limited offers triggered immediate purchases with urgency-driven ads.
$208K INCREASE IN TOTAL SALES IN 7 DAYS.
| Date | Total Sales |
|---|---|
21 August-Total Sales
Before “Simplifying PPC” | $384,000 |
28 August-Total Sales
After “Simplifying PPC” | $592,000 |
Case Study #2
Overview A personal care brand challenged us to demonstrate at least 35% growth in Ad Revenue within the first 7...
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