SOFTOLLE
Softolle: Establishing a New Brand in a Competitive Home and Textile Market
Challenges
1
Softolle’s products lacked customer reviews.
2
The home and textile market on Amazon was fiercely competitive.
3
Category Dominated by Big Players.
SOLUTION
- We targeted high-volume keywords with exact match campaigns, emphasizing a high Top of Search (TOS) percentage to boost product visibility.
- Launched video broad campaigns to spotlight product features and quality compared to premium brands, showcasing their unique value proposition.
- Strategically employed auto and broad campaigns for research, enabling data-driven adjustments to their advertising strategy.
- Continuously monitored organic rankings for relevant keywords, adapting advertising and product optimization efforts for maximum visibility.
RESULTS
- $30K+ Revenue in the First 4 months
- Less Than 20% TACOS achieved in 5 months
- Ranked on 5 High-Volume Keyword
In just a few months, Softolle managed to make a mark in the competitive home and textile market, showcasing the effectiveness of the advertising strategies.
Similiar Case Studies
Decrease in ACOS within 45 Days
SkinMedica, a premium skincare brand, had concerns about conversions and aimed to achieve significant growth in the next 6 months while already generating $1.2M in monthly revenue. However, managing advertising at the SKU level with a large catalog of 100+ SKUs became challenging.
Revenue in the First 50 Days of New Product Launch
Boombrush entered the competitive toothbrush niche by selling on Amazon DE, facing tough competition from established brands like Philips and Oral B. However, with an optimized strategy, they aimed to rank their products and generate substantial revenue.
