SOFTOLLE
Softolle: Establishing a New Brand in a Competitive Home and Textile Market
Challenges
1
Softolle’s products lacked customer reviews.
2
The home and textile market on Amazon was fiercely competitive.
3
Category Dominated by Big Players.
SOLUTION
- We targeted high-volume keywords with exact match campaigns, emphasizing a high Top of Search (TOS) percentage to boost product visibility.
- Launched video broad campaigns to spotlight product features and quality compared to premium brands, showcasing their unique value proposition.
- Strategically employed auto and broad campaigns for research, enabling data-driven adjustments to their advertising strategy.
- Continuously monitored organic rankings for relevant keywords, adapting advertising and product optimization efforts for maximum visibility.
RESULTS
- $30K+ Revenue in the First 4 months
- Less Than 20% TACOS achieved in 5 months
- Ranked on 5 High-Volume Keyword
In just a few months, Softolle managed to make a mark in the competitive home and textile market, showcasing the effectiveness of the advertising strategies.
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