Overview

A personal care brand challenged us to demonstrate at least 35% growth in Ad Revenue within the first 7 days. Their running campaigns weren’t able to generate the kind of strong numbers a quality product like theirs should have.

Challenges

1

Insufficient budgets for Top performing campaigns

2

Lower than suggested bids

3

Low hanging fruit keywords ignored

SOLUTION

  • Fueled budgets for top performing campaigns.
  • Increased bids for “Below Target ACoS” campaigns.
  • Incorporated “day parting”-Increasing bids in peak shopping hours.
  • Exact Match “Long tail keywords” with TOS placement.

RESULTS

Swift Impact:

In just 7 days, revenue catapulted by 68% from $143,000 to $239,000, highlighting the immediate and impactful results of our solutions.

Bid Enhancement:

Increased bids for “Below Target ACoS” campaigns resulted in higher conversions and a substantial boost in revenue.

Strategic Timing:

“Day parting” strategies increased bids during peak hours, contributing to a significant rise in revenue within a short timeframe.

Precise Keywords:

Employing exact match “long tail keywords” with targeted placements unlocked untapped potential, driving conversions and revenue growth.

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