Overview

A Brand selling Facial care products in the US including pigment correcting serum, exfoliating cleanser e.tc were having a rough patch with respect to Ads. The CVR was below the industry benchmark, while the revenue should have been significantly higher considering the mass target audience of women the brand was catering

Challenges

1

Below Industry benchmark CVR

2

Inefficient Ads

3

In adequate keyword harvesting

4

Sluggish Ad revenue

SOLUTION

  • Listing tweaking for inclusion of more relevant and less density keywords.
  • Product page and placements modifier for complimentary products. Massive TOS % for long-tail keywords
  • Better harvesting of keywords from Auto/Broad campaigns to Exact and Phrase match.
  • Increasing AOV by cross-selling brand’s products through defensive ASIN Targeting.

RESULTS

Rapid Revenue Upswing:

Implementing these solutions led to a swift $96k increase in ad revenue within just 19 days, showcasing the immediate impact of our strategies

CVR Transformation:

Employing Product Page and TOS placements modifiers led to a remarkable CVR improvement from 16.5% to an impressive 24.4%.

Strategic Listing Enhancement:

Tweaking listings with relevant keywords significantly improved visibility through better indexation via SEO.

Keyword Harvesting Precision:

Keyword harvested from Auto/Broad campaigns to Exact and Phrase match replicated success with dedicated budgets and placements boosting ad effectiveness.

$96k Increase in Ad Revenue in 19 days.

Date Ad reveneu Ad sepnd ACoS TACoS CVR
Aug 1- Aug 7
$134,527.00
$10,760.00
8.00%
3.0%
16.5%
Aug 8 - Aug 14
$153,924.00
$9,649.00
6.27%
2.6%
21.21%
Aug 14 - Aug 26
$230,184.10
$16,700
6.07%
2.2%
24.4%

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