SKIN MEDIA
SkinMedica, a premium skincare brand, had concerns about conversions and aimed to achieve significant growth in the next 6 months while already generating $1.2M in monthly revenue. However, managing advertising at the SKU level with a large catalog of 100+ SKUs became challenging.
PROBLEMS
1
Best-selling SKUs were neglected in the campaigns.
2
Branded and defensive campaigns were absent.
3
Sponsored brand video ads were not utilized.
4
Insufficient ad budget allocation.
SOLUTION
- Increased bids during high conversion periods.
- Allocated over 50% of the ad budget to the top 20% best-selling products.
- Initiated cross-selling campaigns to boost AOV (Average Order Value).
- Created video campaigns using broad match type.
- Utilized retargeting campaigns to approach potential customers.
RESULTS
- Achieved a 20% decrease in ACOS.
- Experienced a remarkable 65% increase in revenue within 6 months.
- Witnessed a surge in monthly revenue from $1.2M to $2M.
- AOV (average order value) increased by 25%.
By implementing these strategies, Skinmedica successfully optimized its advertising efforts, increased revenue, and improved the overall performance of its campaigns, leading to significant growth and success in the competitive skincare market.
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