HABIBI

Habibi New York faced challenges due to their prices being 50% higher than their average competitor’s prices, making it difficult to convince buyers.

Challenges

1

Low Conversion Rate.

2

Not utilizing Sponsored Brand and Sponsored Display.

3

Inefficient ad budget allocation.

4

Over-reliance on Branded search terms.

SOLUTION

  1. Market Research: Conducted thorough market research, including seasonality, market trends, and direct competitors.
  2. Right Budget Allocation: Allocated maximum budgets to best-selling products, especially the top 20% SKUs. Increased budgets for high-performing campaigns.
  3. Video Ads: Ran video ads on broad and exact keywords to showcase the finest quality of their products and engage customers effectively
  4. Remarket: Efficiently utilized remarketing campaigns to target potential customers with video and image content.

RESULTS

  • Achieved a remarkable 40% increase in revenue within the first 30 days.
  • Experienced a 28% decrease in ACOS during the same period.
  • Witnessed a significant 47% increase in impressions

By implementing Sponsored Brand and Sponsored Display campaigns, the fragrance seller successfully optimized their ad strategy, leading to substantial revenue growth and improved performance metrics. The addition of new campaigns resulted in a substantial influx of clicks and impressions, driving their business towards a successful and profitable trajectory.

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