GORILLA

Gorilla faced challenges with their campaigns due to being disorganized and poorly structured

Challenges

1

Branded and non-branded campaigns were not separated.

2

Insufficient utilization of video ads to improve conversion rates

3

Neglected negative targeting of irrelevant search terms.

4

Targeting a broad audience in sponsored product campaigns.

SOLUTION

  1. Segregated branded and non-branded campaigns.

  2. Implemented aggressive negative targeting to exclude nonperforming keywords

  3. Utilized exact video campaigns on well-performing keywords in sponsored products.

  4. Refined category targeting in Sponsored Products and Sponsored Display campaigns.

RESULTS

  • Achieved a notable 30% increase in revenue within 30 days.
  • Successfully reduced ad spend by 15%.

By organizing their campaigns, focusing on relevant keywords, and utilizing video ads effectively, Gorilla significantly improved their revenue and reduced ad spend, optimizing their advertising efforts and achieving successful outcomes in a short period.

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