GORILLA
Gorilla faced challenges with their campaigns due to being disorganized and poorly structured
Challenges
1
Branded and non-branded campaigns were not separated.
2
Insufficient utilization of video ads to improve conversion rates
3
Neglected negative targeting of irrelevant search terms.
4
Targeting a broad audience in sponsored product campaigns.
SOLUTION
- Segregated branded and non-branded campaigns.
- Implemented aggressive negative targeting to exclude nonperforming keywords
- Utilized exact video campaigns on well-performing keywords in sponsored products.
- Refined category targeting in Sponsored Products and Sponsored Display campaigns.
RESULTS
- Achieved a notable 30% increase in revenue within 30 days.
- Successfully reduced ad spend by 15%.
By organizing their campaigns, focusing on relevant keywords, and utilizing video ads effectively, Gorilla significantly improved their revenue and reduced ad spend, optimizing their advertising efforts and achieving successful outcomes in a short period.
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