BOOMBRUSH
Challenges
1
Competitive niche with well-known competitors.
2
Lack of reviews on their listings.
3
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4
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SOLUTION
- Utilized sponsored products ranking campaigns, targeting main keywords in exact campaigns with a high Top of Search percentage.
- Implemented Video broad campaigns to highlight the superior features of Boombrush toothbrushes compared to high-end brands.
- Initiated Sponsored Display product and category targeting campaigns.
- Monitored organic ranks of the listing regularly for the main keywords.
RESULTS
- Attained top 10 organic ranks for three main keywords.
- Achieved €20K+ revenue within the first 50 days.
- Maintained a 12% TACOS (Total Advertising Cost of Sales) after two months.
Successfully executed a profitable and sustainable launch.
Through their well-executed strategy, Boombrush managed to penetrate the competitive toothbrush market on Amazon DE, surpassing initial revenue goals and establishing a solid foothold in the niche.
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Revenue in the First 50 Days of New Product Launch
Boombrush entered the competitive toothbrush niche by selling on Amazon DE, facing tough competition from established brands like Philips and Oral B. However, with an optimized strategy, they aimed to rank their products and generate substantial revenue.
