Overview
A personal care brand challenged us to demonstrate at least 35% growth in Ad Revenue within the first 7 days. Their running campaigns weren’t able to generate the kind of strong numbers a quality product like theirs should have.
Challenges
1
Insufficient budgets for Top performing campaigns
2
Lower than suggested bids
3
Low hanging fruit keywords ignored
SOLUTION
- Fueled budgets for top performing campaigns.
- Increased bids for “Below Target ACoS” campaigns.
- Incorporated “day parting”-Increasing bids in peak shopping hours.
- Exact Match “Long tail keywords” with TOS placement.
RESULTS
Swift Impact:
In just 7 days, revenue catapulted by 68% from $143,000 to $239,000, highlighting the immediate and impactful results of our solutions.
Bid Enhancement:
Increased bids for “Below Target ACoS” campaigns resulted in higher conversions and a substantial boost in revenue.
Strategic Timing:
“Day parting” strategies increased bids during peak hours, contributing to a significant rise in revenue within a short timeframe.
Precise Keywords:
Employing exact match “long tail keywords” with targeted placements unlocked untapped potential, driving conversions and revenue growth.
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